Malachi: The Ultimate Time!/Promotions

LEGO Theme
Lego began releasing sets based on the movie on October 8, 2020.

Art book
Going co-inside with the film's release, Dark Horse Comics has released an art book based on the film itself, it features background art, character model sheets and references, how to draw the characters, concept art, unused ideas that were cut, scrapped and unused in the films development, the cast and crew commentary about the film and much much more.

VOD and digital release promotions

 * Hasbro and Hasbro Gaming released a line of action figures, diecast vehicles, playsets and a limited-time Monopoly game edition.
 * Mattel released a limited-time UNO game edition.
 * Thinkway Toys released a line of action figures based on the film.
 * Facebook Messenger released stickers based on the characters for messenger.
 * Bandai released a line of trading cards with the scenes from the film.
 * McDonalds released 6 toys for Happy Meal. The toys are Malachi, Purple Guy, Lotta, Lioe, Ashley, Nataly, Zander, Keyna, Leslie, Gani, Trisha, Roger and Princess Darkness, and ran a series of Malachi Universal-themed television adverts to promote this. In the Australian market, a few small plush characters of Malachi, Purple Guy, Lotta, Zander, Keyna and Princess Darkness replace some of the toys in the US lineup. Plus made a burger inspired by the movie. It was called the "Spicy Hot Burger", and had pepper jack, cheddar, bacon, special sauce and jalapenos. They also released a McDonald's exclusive flavor of soda on their Coca-Cola Freestyle machines called "Malachi's Twist", a mix of Fanta plus root beer flavors.
 * Burger King did a limited time food on the menu called The Crazy Burger (with Cheese, Tomato, Barbecue sauce, crispy Bacon, Double Meat, and white cheese) and Malachi's Milkshake (Oreo cookie pieces, sprinkles and vanilla), along with free tickets to see the movie. Other prizes include a exclusive Malachi figure wearing 3-D glasses, a signed poster and a exclusive phone case with a Malachi pattern. And in addition, Pepsi returned to shelves with a brand new flavor, Star Soft (a cherry/lemon-flavored Pepsi).
 * Wendy's also promoted the film by releasing fortune cookies shaped like star named "Malachi's Super Stars" as an option for sides. The stars were crunchy, tasted like peanuts, and had a quote from the Malachi Universal series inside them, each one being completely random.
 * Dairy Queen ran the promotion with television and online commercials which used scenes from the movie, as well as social media. The Tyrusville Blizzard Treat was a promotional menu item at the national fast food restaurant chain Dairy Queen. It was composed of peanut butter cookies, M&M's, chocolate chip cookie dough, brownie and chocolate blended with vanilla soft serve ice cream. The blizzard came in six specially designed cups (which were available in all sizes) featuring artwork from Malachi: The Ultimate Time!. The promotion was run in partnership with the release of the movie and was one of the first movie collaborations for Dairy Queen in over two decades.
 * Carl's Jr. and Hardee's promoted the film by giving away tickets and other prizes to lucky winners of a Malachi's contest. They also released a new edition of fries titled "Purple's fries".
 * Sony Pictures and Bear Bones had teamed up with Hooters restaurants to promote Malachi: The Ultimate Time. They decorated the restaurants with Malachi Universal stuff (like Malachi plushies, Keyna stars and etc) and included 2 exclusive plushies for $10 dollars: Malachi wearing a Hooters shirt and Lotta dressed as a Hooters girl.
 * Starbucks released new coffee flavors inspired by the film.
 * Cinnabon released Malachi's head-shaped cinnamon buns.
 * Pepsi released exclusive can holders that can be given by buying 2 20oz Pepsi bottles in selected isle. The promotion is revived during its home media release.
 * Coca-Cola released a limited edition bottle with Malachi and Purple Guy in the cover. They also promoted the film by re-releasing Coca-Cola Light Plus as well as releasing a new flavor of Pepsi called "Starblast", a fruity flavor with strawberry and root beer flavoring. They also released a flavor of Sabritas called the "Trevor's Mixtape". It was a chili-cheese flavor with some hints of ranch. The promotion is revived during its home media release.
 * Dr. Pepper released a promotion where you can win tickets to see the movie.
 * General Mills had 6 toys that came with General Mills-branded cereals.
 * Kellogg's released a cereal based on the movie. The cereal has fruit rounds similar to Trix, and has Power Red Star-shaped marshmallows. In addition, the same company also released the fruit flavored snacks and Pop-Tarts  all proclaiming an "Star Berry Flavor"  based on the movie, on Kellogg's Eggo Waffles inside there's glow in the dark stickers themed to the movie, and Kellogg's cereals such as Froot Loops, Apple Jacks, Frosted Mini-Wheats, Frosted Flakes, Kellogg's Corn Flakes, Rice Krispies, Smorz, Special K, Krave, Corn Pops, Coco Pops ,and Raisin Bran have 9 free mini plushies inside the cereals themselves, which are Malachi, Purple Guy, Lotta, Zander, Gael, Keyna, Leslie and Princess Darkness.
 * Kraft Macaroni and Cheese had release macaroni and cheese shaped like Malachi, Purple Guy, Keyna, Leslie, Zander and Princess Darkness. These soon joined the Kraft Mac and Cheese pasta lineup.
 * M&Ms did an promotion with an chance of winning the tickets to see the movie. Other prizes includes 25 million dollars, a trip to California, and a signed MTUT poster. Plus, an new limited time M&Ms flavor called Crispy M&Ms Power Red (Light red strawberry-flavored).
 * Airheads released a limited-edition flavors "The Star Flavor" and "Keyna's Strawberry-Banana Taste".
 * Ten books were released for the film: The Junior Novel, Sticker Activity Book, The Movie Storybook, The Revenge of Princess Darkness, Coloring & Activity Book, The Funny Joke Book, Meet the Studios, The Art of Malachi: The Ultimate Time, The Ultra-Time To the Rescue, and Mala's Paint Box
 * Walmart hosted a week-long Malachi: The Ultimate @ Walmart party where the stores are decorated with Malachi plushies, special Malachi Universal stand-outs boards, and even some Funko POP! Malachi Universal hanging on the roof. Walmart also lets you buy the legendary Malachi for only 5 dollars.
 * General Mills had 6 toys that came with General Mills-branded cereals.
 * Oreo announced its special edition Oreo cookies with face designs in promotion of the film. The promotion included stickers inside each package of cookies. Two types of contest were also announced: first, by completing an album of stickers, consumers could win three movie passes and medium snack bar combos; second, by finding winning stickers in packages with prizes including a trip to California, backpacks, cinema passes for a year, and 3D glasses.
 * Chips Ahoy! added a new flavor to their cookie line-up, called "Malachi's Cookie", consisting of peanut butter, chocolate chip, M&M's and white chocolate chip with free merchandise from the film inside.
 * Lunchables did a promotion with a chance of winning a trip to Los Angeles, California also they did Free mini-posters on the back of the box.
 * Kid Cuisine did a limited edition for star nuggets with fries, vanilla with sprinkles and Mac & Cheese with sprinkles brownies
 * Hostess did a limited edition flavor for their cupcakes, named "Malachi's Cupcake", where the iconic 8 squiggles on the cupcake are yellow, and the filling is larger.
 * Energizer did a promotion where the company hid 6 free mini flashlights inside their batteries, which are Malachi, Purple Guy, Lotta, Zander, Keyna and Princess Darkness
 * BBToons aired a Malachi Universal marathon, such as Malachi and Friends, Malachi 4ever, Malachi's Crazy Life, Ashley and the Cool Kidz, Lotta & Lioe: The Awesome Quest, Eloise: The Royal Kingdom, and The New Malachi, Saturdays and Sundays between early February 2020 and early March 2020 with sneak peaks of the movie during the marathon.
 * Scholastic released nine books for the film: The Junior Novel, Sticker Activity Book, The Movie Storybook, The Revenge of Princess Darkness, Coloring & Activity Book, The Funny Joke Book, Meet the Studios, The Ultimate To the Rescue, and Malachi's Game Box.
 * Walmart hosted a week-long Malachi: The Ultimate Time! @ Walmart party where the stores are decorated with Malachi plushies, special Malachi Universal stand-outs boards, wallpapers, DVDs and even some Funko POP.
 * Papa John's Pizza released a pizza worldwide called "The Super Pizza". It had Mozzarella, American, pepperoni, pineapple, bacon, and sausage. There was also an unnamed lava cake with Hershey's chocolate, red frosting, whipped cream, and brownie pieces. A deal was sold as well with a choice of a pan pizza or the The Super Pizza, bread twists, a choice of 2-liter Coke or small bottle of Sprite, and the unnamed lava cake.
 * Sony Pictures Home Entertainment announced that they will release Malachi and Friends: The Complete Series on Blu-ray, DVD, and Digital HD, on August 23, 2019. Sony Pictures Home Entertainment also released a "septology" pack of the rest of the Malachi Universal films, on Blu-ray and DVD, on October 16, 2019.
 * Some characters from the film appear on DVD and Blu-ray with a white background and standing with another character from a different Bear Bones animated films.

Home video promotions

 * Pizza Hut released star shaped Pizzas and a deal called the Toon-tastic combo which includes a large pizza, breadsticks, a 2-liter soda and the limited time Caramel/marshmallow Brownie.
 * Subway released an Kid's Meal promotion, it included 10 Malachi Universal bags (which are Malachi, Purple Guy, Ashley, Lotta, Lioe, Zander, Gael, Keyna and Princess Darkness), 10 mini backpack plushes (which are Malachi, Purple Guy, Ashley, Lotta, Lioe, Zander, Gael, Keyna and Princess Darkness), an kid's Subway sandwich, chips or fruit, and an drink.
 * The Coca-Cola Company relaunched a line of soft drinks based on the characters, including "Malachi Cola", "Gael Blueberry", "Ashley Strawberry", "Zander Orange", "Purple Grape", "Keyna Lemon" and "Alyvia Apple". (originally launched by 1988-1996).
 * BIC released a limited time Malachi: The Ultimate Time!-themed pack.
 * Nescafé released a collection of mugs based on the film.
 * PEZ released three dispensers these incl a character topper.
 * AMC Theatres released a combo, which includes a popcorn, a soft drink, a side (either a Lay's bag or a M&M's and Sour Patch) and a character topper.

Cinema promotions

 * Cinemark released various combos, which includes a popcorn, a soft drink and a character topper.
 * AMC Theatres released a combo, which includes a popcorn, a soft drink, a side (either a Lay's bag or a M&M's and Sour Patch) and a character topper.